SUSAN GRANT LEWIN – PRESIDENT
Susan Grant Lewin is an authority on marketing, public relations, brand-building and image enhancement for all aspects of the design industry. Throughout her career as a journalist, corporate communications executive, and public relations consultant, Ms. Lewin has consistently pushed the boundaries of creative marketing at the highest levels of design excellence. Since it’s founding in 1996, Susan Grant Lewin Associates has served some of the world’s most prestigious designers, architects and corporations. Central to her success as a marketing communicator, is her belief that an effective public relations strategist must be much more than a liaison to the press. Lewin and her firm work as marketing partners with clients, exploring a broad, conceptual identity, building dynamic perceived-value contexts, achieving success in highly competitive global markets. As Global Creative Director for Formica Corporation, Ms. Lewin received worldwide recognition for repositioning the century-old company as a design leader in trade and consumer markets. One outstanding example of her imaginative approach was the award-winning Surface and Ornament exhibition. Hailed as the “benchmark of all design competitions” by The New York Times, it featured Frank Gehry’s celebrated ColorCore Fish, which receives accolades to this day. Ms. Lewin was with Formica for over 12 years, during which the company’s net worth more than tripled. Ms. Lewin’s experiences as Senior Editor for Architecture at House Beautiful and Design Editor at Home Furnishings Daily are crucial to her success in generating press coverage and public attention for her clients. Her relationships with former colleagues afford exceptional access to key publications. She understands what editors want and how they work, as her close ties to the titans of design and architecture keep her on the cutting edge. She continues to write for America’s leading shelter magazines. Susan Grant Lewin has received numerous awards, including honors from the American Institute of Architects (AIA), the International Furnishings and Design Association (IFDA), the American Society of Interior Designers (ASID), and the Institute of Business Designers (IBD). She is the author of Formica and Design: From Countertop to High Art (Rizzoli, 1991) and One of a Kind: American Art Jewelry Today (Harry N. Abrams, 1995). Click here to view Susan Grant Lewin speak on design, art and postmodernism.